17. Cardinal Directions
Wouldn’t it be great to step out of a train, look slightly down, and see what direction you’re in? Stations can be very disorienting, especially after a long trip.
Simple cardinal directions alleviate this problem.
For the next 100 Days, I will propose various improvements to the New York City Subway, which in 2012 had 1.6 billion riders, and should be seen as the best subway in the country, if not the world.
I'll be exploring various ideas, from UX, Environmental, Co-Branding, Audio/Visual, and more, including potential interviews with MTA employees, all in an attempt to create discussion.
Randy Gregory Design
Branding at SVA